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Why do you have to have a “challenge or risk” that you have not anticipated but that you’re supposed to discern before you take on a campaign? Crowdfunding Ease of Use Kickstarter requires a category on its campaigns titled “Risks and Challenges,” which I find to be adding more information than needed. With Kickstarter’s connection to Amazon, you have an opportunity to create a relationship with a partnering company to print cups, T-shirts and other premiums with the name of the project as Perks. With Indiegogo, you determine the level of funding categories for Perks. With Kickstarter’s Perks category, Perks are pre-categorized at $1,000, $100, $50 and $25, with the ability to place limits on the number of opportunities to secure each perk. Both sites use Google Analytics to track progress. Indiegogo works with credit cards, ApplePay and PayPal, giving alternative methods to contribute or donate funds, whereas Kickstarter provides for fund collection through Amazon. The additional costs per transaction, regardless of the size of the contribution or donation, were included in our budget planning and did not significantly affect our decision. Kickstarter requires transaction fees of 3 percent and 20 cents per transaction Indiegogo charges 3 percent and 30 cents per transaction. The Indiegogo site also allows for continuous solicitations after the first campaign, all things going well, which works well for a project like Break Barriers because we want to develop an audience. With Indiegogo, there’s a “Flexible Plan” that allows you to keep the funds you receive, whether or not you meet your goals. Kickstarter requires all of its campaigns to meet their stated goals or it remits all funds collected to the donors.
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Crowdfunding GoalsĬrowdfunding sites charge a fee for services if the goal is met, and they often return funds if the goal is not met.
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It was a choice between was Kickstarter or Indiegogo. The program is a series titled Breaking Barriers: The Change Generation, focused on selected accomplished African-Americans whose careers sprung from the changes of the Civil Rights era, beginning with an episode on “The Freedom Riders.” To do this, we considered crowdfunding. What we were trying to do was to create a financing platform for a television project with a Public Broadcasting station in Washington.